Classmates.com’s Facebook Mimicking Prompts Privacy Suit

The site set up to locate long lost pals, Classmates.com, has been hit with a class action privacy lawsuit. It alleges the company violated the law when it decided to make user profiles public to compete with Facebook. The suit says Classmates.com duped its paying customers in late January when it sent them an e-mail telling members they’d have to opt out of new Facebook and iPhone apps to keep their data private. That’s a massive change to the site’s privacy policy and violates federal and Washington State privacy (.pdf) and fairness laws, according to the suit filed in a Washington State federal district court March 5. Classmates.com has long kept user information non-public, and only paying members can read e-mails sent to them by others, see ‘old friends’ on a map, and see who’s been looking at their profile. While the site has 3 million paying users, it’s been eclipsed by sites like Facebook and MySpace, which have more members, more public profiles and don’t charge. In order to keep up, Classmates.com decided to make “public Classmates content available to people using a variety of sites and devices, including Facebook and the iPhone,” according to a January 30 e-mail sent to users. “This content can include your name, photos, community affiliations, and more,” the e-mail continued.

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Classmates.com’s Facebook Mimicking Prompts Privacy Suit