director Archive

“The whole individualist what-you-can-do-to-save-the-earth guilt trip is a myth. We, as individuals, are not creating the crises, and we can't solve them. Take our crazy energy consumption. For the past 15 years the story has been the same every year: individual consumption — residential, by private car, and so on — is never more than about a quarter of all consumption; the vast majority is commercial, industrial, corporate, by agribusiness and government. So, even if we all took up cycling and wood stoves it would have a negligible impact on energy use, global warming and atmospheric pollution. I mean, sure, go ahead and live a responsible environmental life; recycle, compost, ride a push-bike; but do it because it is the right, moral thing to do — not because it's going to save the planet.

If we really want to understand why this happened we have to ask ourselves another question: `Why is it that we seem willing to live with the threat of apocalypse rather than trying to seriously alter a world where consumption, of anything, is seen as unrelieved virtue, production, of anything, is regarded as a social and economic necessity, and more, of anything (like children or cars or chemicals or PhDs or golf courses or recycling centres), is unquestioningly accepted?'”

Kirkpatrick Sale